Rebranding a traditional grocers shop
The team at Garden Fresh Exotics have been in the process of updating their store for the past couple of years and wanted a brand identity that better reflected their business.
In the heart of the west end, Garden Fresh Exotics stock a range of fruit and vegetables, seasonally sourced, as well as a range of deli items and popular snacks.
They needed a brand that was fresh and modern, whilst also respecting the traditional nature of the business. The brand had to be adaptable to suit a range of other products and offerings currently in development.
We created a brand identity that was able to be used across a range of print and digital needs. With the logo, colour scheme and typography, we were able to create a cohesive brand that was fresh yet familiar.
For the love of fruit stickers
We wanted to create brand assets that could be used across a range of design and content. We wanted it to be bold and eye-catching, whilst in keeping with the ‘old meets new’ ethos of the brand.
Studying fruit sticker designs that are likely seen on products in the shop, we designed a range of 21 fruit stickers based on existing designs, updated to reflect the Garden Fresh Exotics Brand. These will be used across print, digital and social media and represent the brand in a fun, unique way.
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