Refreshing the branding for a charity on a mission to save lives
GIVE BLOOD 4 GOOD | 2023
Give Blood 4 Good is a charity that aims to encourage blood donation and raise awareness of the importance of regular blood donation. I was tasked with creating a new brand identity for the next phase of the charity's journey, with the goal of creating a more modern and adaptable brand that would appeal to a broad audience.
The GB4G Brand was to be bold, modern and appealing for people between the ages of 16 - 30; for both student audiences and corporate campaigns. The heart icon has a variety of colour ways, making it endlessly adaptable and instantly recognisable.
We worked with Michael to give our charity – Give Blood 4 Good – a well-needed refresh recently, and from our first conversation, we knew that Michael would be the right person to partner with on this project. Michael knew exactly what we needed from the get-go, asked all the right questions and went above and beyond to give advice and direction for our brand.
He’s extremely professional, a pleasure to work with and his work speaks for itself – we are in love with our new branding and can’t thank Michael enough for all his hard work!
Megan Petursdottir, Communications and Engagement Officer
To find out more about the work Give Blood 4 Good do, head to giveblood4good.org
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