Quality clothing and a new brand for kids and their parents
DEAR LITTLE ONE | 2023
Project Overview
Dear Little One is a new business that specialises in selling quality clothing for children under the age of 3. The project brief was to create a cohesive brand identity and design their website. The project involved clarifying the brand's values, brand positioning, designing a logo and brand identity, icon/pattern creation, selecting a colour scheme and designing a website that was visually appealing and easy to navigate.
To start the project, we had a discovery session with the client to discuss the brand's values and goals. The brand's core values were quality, comfort and style, and we wanted to ensure that their visual identity reflected these values.
Based on the brand's values and positioning, we created a logo and brand identity that was simple, memorable and timeless. We also designed a brand identity that included typography, colours, and brand guidelines.
Icons, Pattern & Colour
We designed icons and patterns that would be used across different brand collaterals such as packaging, social media, and marketing materials. These icons and patterns were simple, playful and reflected the brand's core values.
The colour scheme for Dear Little One was chosen to be gender-neutral and playful, yet sophisticated. These colours were chosen to appeal to the brand's target audience and evoke a sense of warmth, calm and comfort.
The website was designed to be clean, modern and easy to navigate. We utilised the brand's colour scheme and typography to create a cohesive and visually appealing website. The design was optimised for mobile and desktop devices, ensuring that it was accessible to all users.
The Dear Little One branding and website design project was an exciting opportunity to work with a new business and create a visual identity that resonated with their target audience. The final result was a brand identity that was playful, memorable and timeless, and a website that was easy to navigate and visually appealing.
For more information on Dear Little One, you can view their website here
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