Kothel is a group of cafes in Glasgow - best known for its quirky, hipster style, great coffee and Mediterranean Menu.
Since 2020, I’ve worked on the Kothel Brand - taking it back to it’s values of community and coming together.
With multiple cafes across Glasgow it was important to establish a design language that was consistent in each one and worked across all formats - from menus and signage to packaging and digital.
I wanted to retain the brand’s quirky style whilst making it more cohesive and instantly recognisable.
I worked on the brand identity, created a website, brought together and grew the social media audiences and created content to promote the brand and engage with customers.
We’ve seen huge success with a larger and more engaged social media following and improved graphic design and photography in use across the company.