#ScotchPieAwards
It’s been fantastic to work on the 2022/23 World Championship Scotch Pie Awards - a campaign that kicked off in September and wrapped up last week with the awards lunch.
We were responsible for social media content and video work, with the goal being to build on the #ScotchPieAwards sub brand for Scottish Bakers and put butchers, bakers and sponsors at the heart of the marketing content.
We created weekly content to promote the competition and its sponsors with a range of graphics and short-form video content and we saw a massive increase in engagement across social channels.
The World Championship Scotch Pie Awards
Entrants to the Awards also received social media assets to use throughout the competition including Instagram Reels featuring their business to promote their win or being shortlisted.
2022/23 saw the return of in-person events, and we covered the judging day and awards lunch on social media, as well as creating video content to be shown on the day.
Putting the butchers, bakers and pie makers this competition is designed to promote at the heart of the social media marketing was a goal from the outset and it was fantastic to use this to further engage with the organisation of Scottish Bakers with its members.
